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Analytical Use-Cases & Best Practices

Unlock Personalization Use-cases With Detailed Device Tracking
Discover how detailed device recognition can significantly enhance the accuracy and scope of the data collected in your session_start for enhanced…
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Daniar Rusnak
Is this the most important metric to follow for an eCommerce business?
Discover what may be the single most important metric in the eCommerce space that provides an instant snapshot of the health of an eCommerce business.
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Lukas Bihary
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Our Approach to Evaluating Email Subscriber Performance in eCommerce
In this article, we share the key metrics, frameworks, and visualizations we use to analyze email subscriber performance.
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Lukas Bihary
4 Critical Objects Worth Analyzing in eCommerce (Introduction to Data Analytics)
We identified four main objects in eCommerce that are worth analyzing and monitoring. Discover what these objects are.
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Lukas Bihary
Understand Your Email Campaign Performance as Never Before
Explore the most essential frameworks and visualizations we use to analyze email campaign performance.
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Lukas Bihary
Two eCommerce Use-Cases Designed to Engage and Convert Impulsive Shoppers
Surprisingly, many customers make repeat purchases soon after their last one—even for expensive items! This article offers a guide to identifying and…
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Lukas Bihary
Our Approach to Analyzing A/B Test Results
Learn how we at Datacop approach A/B testing and which features we include in our A/B test reporting to ensure we understand the results as thoroughly…
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Daniar Rusnak
Our Revenue Forecasting Model That Proved to be Quite Accurate
Revenue forecasting is a critical analytical task for every eCommerce company. In this article, we delve into our methodology for projecting revenue in…
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Lukas Bihary
Evaluating product performance based solely on units sold can be deceptive...
As an eCommerce merchandiser, imagine you're tasked with organizing your collection page. Your goal is to feature the star performers at the top, while…
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Lukas Bihary
This is our framework for reallocating marketing budgets...
In this concise case study, we will explore the potential for enhancing profitability by strategically reallocating marketing budgets among specific…
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Lukas Bihary
4 Unexpected Factors Impacting Your Conversion Rate.
What is a website conversion rate in eCommerce? I’ve asked ChatGPT precisely this question, and here is what I’ve received as an answer.
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Lukas Bihary
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