Email & SMS Marketing Strategies

Small Changes, Big Impact: A Recent Success Story with Bella+Duke

This is the most significant difference we’ve observed between two variants during an A/B test, resulting from a remarkably small change.

May 7 •

Structuring Zero-Party Data for Lifecycle Marketing: A Birthday Reminder Use Case

Using Customer-Submitted Data to Power Lifecycle Email Triggers

Mar 20 •

How to Effectively Handle Inventory Based Limiting in Bloomreach Engagement

This is how we solved a common back-in-stock problem in Bloomreach Engagement

Feb 12 •

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Tetiana Zatykian

Boost Email Engagement with Static & Dynamic Countdowns

Discover 7 examples when static and dynamic email countdowns are relevant in e-commerce email marketing

Nov 20, 2024 •

The Hidden Risk of One-Step Checkout

Discover the unexpected negative impact of a one-step checkout and learn how to address it.

Nov 12, 2024 •

Exploring the Significant Performance Gap: Klaviyo vs. Bloomreach Engagement in Abandonment Email Automations

Discover why there is a significant difference in incremental revenue generated by abandonment email automations sent through Klaviyo compared to…

Nov 11, 2024 •

Our Approach to Evaluating Email Subscriber Performance in eCommerce

In this article, we share the key metrics, frameworks, and visualizations we use to analyze email subscriber performance.

Oct 17, 2024 •

Leveraging Customer Reviews with Bloomreach Engagement: Use-Case Examples

Leverage customer reviews to boost engagement and conversions. Discover how review-driven strategies can enhance feedback collection and re-engage…

Sep 18, 2024 •

Hana Neuschlova

and

Email & SMS Collection for eCommerce: An Ultimate Guide

This is the only article you need to fully understand how and why to collect more email addresses as an eCommerce brand.

Sep 10, 2024 •

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How Can an Innocent Text Modification in the Checkout Impact Subscription Rates?

One of our clients approached us with an interesting problem...

Jul 10, 2024 •

Understand Your Email Campaign Performance as Never Before

Explore the most essential frameworks and visualizations we use to analyze email campaign performance.

May 17, 2024 •

3 Examples of E-Commerce Personalization

In our work at Datacop we often come to discuss personalization with our clients.

Apr 19, 2024 •

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