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eCommerce Marketing Techstack

Revenue Loss Prevention Notifications: Fix Mistakes Before They Cost You Big
Catch mistakes in real time and safeguard millions in revenue with Revenue Loss Prevention Notifications.
 • 
Matej Kubiš
Exploring the Significant Performance Gap: Klaviyo vs. Bloomreach Engagement in Abandonment Email Automations
Discover why there is a significant difference in incremental revenue generated by abandonment email automations sent through Klaviyo compared to…
 • 
Lukas Bihary
Customer Segmentations: Bloomreach vs. Braze and Klaviyo
What are the advantages of Bloomreach Engagement's Segmentations?
 • 
Daniar Rusnak
Exploring 3 Architectural Approaches to Marketing Techstacks for $25m–$2b eCommerce
In this article, we’ll explore three different architectural approaches to designing a marketing techstack for eCommerce companies with revenues between…
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Lukas Bihary
Do You Still Need a Data Warehouse if You Have a CDP/CDXP in Place?
Discover the Key Differences Between the Roles of a Data Warehouse and a CDP/CDXP.
 • 
Lukas Bihary
4x Must-have Productivity Tools When Working in E-commerce
When working in e-commerce and Bloomreach there are a few tools that can make your life easier and save you a ton of time.
 • 
Hana Neuschlova
 and 
Daniar Rusnak
The Misleading Comparison: Klaviyo vs. Bloomreach Engagement
In this article, we’ll outline the key differences between Bloomreach Engagement and Klaviyo and offer a framework for understanding the roles each…
 • 
Lukas Bihary
Klaviyo’s CDP: What’s Missing and Why It Matters
Klaviyo’s interpretation of a CDP differs significantly from what platforms like Segment, mParticle, or Bloomreach define as a CDP. Here’s why:
 • 
Lukas Bihary
Understanding the Role of Marketing Operations in eCommerce
Discover the essential areas of expertise that every marketing operations department should possess, the key roles typically within this department, and…
 • 
Lukas Bihary
This Is How We Would Design a Marketing Techstack for $25m - 2b eCommerce
As an outsourced Marketing Operations Department, we support Marketing and IT teams in eCommerce companies generating between $10 million and $2 billion…
 • 
Lukas Bihary
The Biggest Downside of a "Best-In-Breed" eCommerce Marketing Techstack
In this article, we’ll highlight several often overlooked and underreported drawbacks of "best-in-breed" marketing tech stack.
 • 
Lukas Bihary
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