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eCommerce Marketing Techstack
Exploring the Significant Performance Gap: Klaviyo vs. Bloomreach Engagement in Abandonment Email Automations
Discover why there is a significant difference in incremental revenue generated by abandonment email automations sent through Klaviyo compared to…
Nov 11
•
Lukas Bihary
7
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Exploring the Significant Performance Gap: Klaviyo vs. Bloomreach Engagement in Abandonment Email Automations
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Customer Segmentations: Bloomreach vs. Braze and Klaviyo
What are the advantages of Bloomreach Engagement's Segmentations?
Nov 1
•
Daniar Rusnak
7
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Customer Segmentations: Bloomreach vs. Braze and Klaviyo
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Exploring 3 Architectural Approaches to Marketing Techstacks for $25m–$2b eCommerce
In this article, we’ll explore three different architectural approaches to designing a marketing techstack for eCommerce companies with revenues between…
Oct 28
•
Lukas Bihary
12
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Exploring 3 Architectural Approaches to Marketing Techstacks for $25m–$2b eCommerce
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Do You Still Need a Data Warehouse if You Have a CDP/CDXP in Place?
Discover the Key Differences Between the Roles of a Data Warehouse and a CDP/CDXP.
Oct 22
•
Lukas Bihary
6
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Do You Still Need a Data Warehouse if You Have a CDP/CDXP in Place?
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4x Must-have Productivity Tools When Working in E-commerce
When working in e-commerce and Bloomreach there are a few tools that can make your life easier and save you a ton of time.
Oct 21
•
Hana Neuschlova
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Daniar Rusnak
6
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4x Must-have Productivity Tools When Working in E-commerce
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The Misleading Comparison: Klaviyo vs. Bloomreach Engagement
In this article, we’ll outline the key differences between Bloomreach Engagement and Klaviyo and offer a framework for understanding the roles each…
Sep 20
•
Lukas Bihary
5
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The Misleading Comparison: Klaviyo vs. Bloomreach Engagement
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Klaviyo’s CDP: What’s Missing and Why It Matters
Klaviyo’s interpretation of a CDP differs significantly from what platforms like Segment, mParticle, or Bloomreach define as a CDP. Here’s why:
Sep 19
•
Lukas Bihary
9
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Klaviyo’s CDP: What’s Missing and Why It Matters
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Understanding the Role of Marketing Operations in eCommerce
Discover the essential areas of expertise that every marketing operations department should possess, the key roles typically within this department, and…
Sep 2
•
Lukas Bihary
7
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Understanding the Role of Marketing Operations in eCommerce
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This Is How We Would Design a Marketing Techstack for $25m - 2b eCommerce
As an outsourced Marketing Operations Department, we support Marketing and IT teams in eCommerce companies generating between $10 million and $2 billion…
Jun 6
•
Lukas Bihary
6
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This Is How We Would Design a Marketing Techstack for $25m - 2b eCommerce
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The Biggest Downside of a "Best-In-Breed" eCommerce Marketing Techstack
In this article, we’ll highlight several often overlooked and underreported drawbacks of "best-in-breed" marketing tech stack.
Apr 22
•
Lukas Bihary
7
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The Biggest Downside of a "Best-In-Breed" eCommerce Marketing Techstack
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Revenue Loss Prevention Slack Notifications
Have you ever experienced the frustrating moment of realizing that your cart update event isn't triggering consistently, resulting in missed…
Sep 14, 2023
•
Lukas Bihary
10
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Revenue Loss Prevention Slack Notifications
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