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eCommerce Marketing Techstack

The Misleading Comparison: Klaviyo vs. Bloomreach Engagement
In this article, we’ll outline the key differences between Bloomreach Engagement and Klaviyo and offer a framework for understanding the roles each…
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Lukas Bihary
Klaviyo’s CDP: What’s Missing and Why It Matters
Klaviyo’s interpretation of a CDP differs significantly from what platforms like Segment, mParticle, or Bloomreach define as a CDP. Here’s why:
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Lukas Bihary
Understanding the Role of Marketing Operations in eCommerce
Discover the essential areas of expertise that every marketing operations department should possess, the key roles typically within this department, and…
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Lukas Bihary
This Is How We Would Design a Marketing Techstack for $25m - 2b eCommerce
As an outsourced Marketing Operations Department, we support Marketing and IT teams in eCommerce companies generating between $10 million and $2 billion…
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Lukas Bihary
This Is How We Designed Data Warehouses for Bloomreach Engagement Users
Since our inception, we have dedicated significant time to developing and maintaining data warehouses for companies that use Bloomreach Engagement, as…
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Lukas Bihary
The Biggest Downside of a "Best-In-Breed" eCommerce Marketing Techstack
In this article, we’ll highlight several often overlooked and underreported drawbacks of "best-in-breed" marketing tech stack.
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Lukas Bihary
What should Digital Marketers and Analysts know about URLs?
Ever wondered what makes the URLs so long?
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Daniar Rusnak
Revenue Loss Prevention Slack Notifications
Have you ever experienced the frustrating moment of realizing that your cart update event isn't triggering consistently, resulting in missed…
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Lukas Bihary
Marketing Techstack Orchestration for eCommerce Companies with $100M+ Annual Turnover
Basic eCommerce Marketing techstack usually comprises of one or multiple of the following tools:
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Lukas Bihary
8 Essential Marketing Tool Categories for eCommerce Titans with $25M+ Annual Turnover
Have you ever wondered which marketing tools major eCommerce players, with over $25 million in annual revenue, use for their retention strategies…
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Lukas Bihary
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