Who we are
Datacop is a digital studio that helps eCommerce companies facilitate marketing operations roles, implement cutting-edge marketing techstack and leverage it to the fullest potential by implementing personalization, analytical and revenue-generating use cases.
We aim to build the best online resource for eCommerce best practices, covering data collection, marketing tech stacks, analytical use cases and personalization strategies.
In other words, we're striving to create the go-to resource for eCommerce Marketing Operators.
Here are some articles that you might find helpful:
The Role of the Marketing Operations Department: Explore the responsibilities, areas of expertise, and the tools marketing operations teams use in their daily work:
Data collection is a key focus area of the marketing operations department. Below are articles that dive deep into different collection strategies:
First-party data:
Zero-party data:
Email & SMS collection:
Finally, here are some great examples of eCommerce personalization use cases:
We hope you find our publication valuable and insightful!
