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The Misleading Comparison: Klaviyo vs. Bloomreach Engagement
In this article, we’ll outline the key differences between Bloomreach Engagement and Klaviyo and offer a framework for understanding the roles each…
 • 
Lukas Bihary
Klaviyo’s CDP: What’s Missing and Why It Matters
Klaviyo’s interpretation of a CDP differs significantly from what platforms like Segment, mParticle, or Bloomreach define as a CDP. Here’s why:
 • 
Lukas Bihary
Leveraging Customer Reviews with Bloomreach Engagement: Use-Case Examples
Leverage customer reviews to boost engagement and conversions. Discover how review-driven strategies can enhance feedback collection and re-engage…
 • 
Hana Neuschlova
 and 
Daniar Rusnak
4 Critical Objects Worth Analyzing in eCommerce (Introduction to Data Analytics)
We identified four main objects in eCommerce that are worth analyzing and monitoring. Discover what these objects are.
 • 
Lukas Bihary
My GenAI Edge Summit Reflections (Part 1)
What is the e-commerce shopping experience going to look like in 2030 - 2035?
 • 
Daniar Rusnak
Email & SMS Collection for eCommerce: An Ultimate Guide
This is the only article you need to fully understand how and why to collect more email addresses as an eCommerce brand.
 • 
Lukas Bihary
 and 
Daniar Rusnak
Understanding the Role of Marketing Operations in eCommerce
Discover the essential areas of expertise that every marketing operations department should possess, the key roles typically within this department, and…
 • 
Lukas Bihary

August 2024

An Ultimate Guide to Zero-Party Data Collection Strategies
I've yet to meet a marketer who isn't curious about understanding their customers and website visitors more deeply. Questions such as...
 • 
Lukas Bihary
How Bloomreach Automation Reduced Manual Tasks by 83% and Boosted Performance (Use-case)
Recently, we had a chance to assist a client in transforming their form application processes, for their B2B partner program. With the help of…
 • 
Hana Neuschlova
First-Party Data Collection & Data Quality (Part 2: Data Quality & Best Practices)
Today, we will focus on Best Practices for First-Party Data Tracking and examine some common issues associated with it.
 • 
Lukas Bihary
First-Party Data Collection & Data Quality (Part 1: Digital Identity)
When it comes to Digital Identity, it is one of the least understood areas in marketing circles. However, the difference between good and bad digital…
 • 
Lukas Bihary

July 2024

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