Subscribe
Sign in
Home
eCommerce Marketing Techstack
Data Collection Best Practices
Analytical Use-Cases
Bloomreach Engagement
Email & SMS Marketing
CRO & Website Personalization
Archive
About
Latest
Top
The Misleading Comparison: Klaviyo vs. Bloomreach Engagement
In this article, we’ll outline the key differences between Bloomreach Engagement and Klaviyo and offer a framework for understanding the roles each…
Sep 20
•
Lukas Bihary
5
Share this post
The Misleading Comparison: Klaviyo vs. Bloomreach Engagement
datacop.substack.com
Copy link
Facebook
Email
Note
Other
Klaviyo’s CDP: What’s Missing and Why It Matters
Klaviyo’s interpretation of a CDP differs significantly from what platforms like Segment, mParticle, or Bloomreach define as a CDP. Here’s why:
Sep 19
•
Lukas Bihary
9
Share this post
Klaviyo’s CDP: What’s Missing and Why It Matters
datacop.substack.com
Copy link
Facebook
Email
Note
Other
Leveraging Customer Reviews with Bloomreach Engagement: Use-Case Examples
Leverage customer reviews to boost engagement and conversions. Discover how review-driven strategies can enhance feedback collection and re-engage…
Sep 18
•
Hana Neuschlova
and
Daniar Rusnak
6
Share this post
Leveraging Customer Reviews with Bloomreach Engagement: Use-Case Examples
datacop.substack.com
Copy link
Facebook
Email
Note
Other
4 Critical Objects Worth Analyzing in eCommerce (Introduction to Data Analytics)
We identified four main objects in eCommerce that are worth analyzing and monitoring. Discover what these objects are.
Sep 16
•
Lukas Bihary
7
Share this post
4 Critical Objects Worth Analyzing in eCommerce (Introduction to Data Analytics)
datacop.substack.com
Copy link
Facebook
Email
Note
Other
My GenAI Edge Summit Reflections (Part 1)
What is the e-commerce shopping experience going to look like in 2030 - 2035?
Sep 11
•
Daniar Rusnak
6
Share this post
My GenAI Edge Summit Reflections (Part 1)
datacop.substack.com
Copy link
Facebook
Email
Note
Other
Email & SMS Collection for eCommerce: An Ultimate Guide
This is the only article you need to fully understand how and why to collect more email addresses as an eCommerce brand.
Sep 10
•
Lukas Bihary
and
Daniar Rusnak
8
Share this post
Email & SMS Collection for eCommerce: An Ultimate Guide
datacop.substack.com
Copy link
Facebook
Email
Note
Other
Understanding the Role of Marketing Operations in eCommerce
Discover the essential areas of expertise that every marketing operations department should possess, the key roles typically within this department, and…
Sep 2
•
Lukas Bihary
7
Share this post
Understanding the Role of Marketing Operations in eCommerce
datacop.substack.com
Copy link
Facebook
Email
Note
Other
August 2024
An Ultimate Guide to Zero-Party Data Collection Strategies
I've yet to meet a marketer who isn't curious about understanding their customers and website visitors more deeply. Questions such as...
Aug 30
•
Lukas Bihary
6
Share this post
An Ultimate Guide to Zero-Party Data Collection Strategies
datacop.substack.com
Copy link
Facebook
Email
Note
Other
How Bloomreach Automation Reduced Manual Tasks by 83% and Boosted Performance (Use-case)
Recently, we had a chance to assist a client in transforming their form application processes, for their B2B partner program. With the help of…
Aug 26
•
Hana Neuschlova
6
Share this post
How Bloomreach Automation Reduced Manual Tasks by 83% and Boosted Performance (Use-case)
datacop.substack.com
Copy link
Facebook
Email
Note
Other
First-Party Data Collection & Data Quality (Part 2: Data Quality & Best Practices)
Today, we will focus on Best Practices for First-Party Data Tracking and examine some common issues associated with it.
Aug 19
•
Lukas Bihary
7
Share this post
First-Party Data Collection & Data Quality (Part 2: Data Quality & Best Practices)
datacop.substack.com
Copy link
Facebook
Email
Note
Other
First-Party Data Collection & Data Quality (Part 1: Digital Identity)
When it comes to Digital Identity, it is one of the least understood areas in marketing circles. However, the difference between good and bad digital…
Aug 2
•
Lukas Bihary
8
Share this post
First-Party Data Collection & Data Quality (Part 1: Digital Identity)
datacop.substack.com
Copy link
Facebook
Email
Note
Other
July 2024
Maximize Efficiency: Dynamic Blocks in Bloomreach Engagement Explained
Dynamic blocks (or HTML blocks) are customizable pieces of HTML code that can be saved and reused across multiple email templates and web elements. Why…
Jul 29
•
Hana Neuschlova
5
Share this post
Maximize Efficiency: Dynamic Blocks in Bloomreach Engagement Explained
datacop.substack.com
Copy link
Facebook
Email
Note
Other
Share
Copy link
Facebook
Email
Note
Other
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts