We Aim to Create the Best Resource on the Internet for These 6 Topics.

Over the last six years, we have been deeply entrenched in multiple marketing operation roles for eCommerce firms, generating between $10M to $300M in annual revenue. Our journey has seen us...

Over the last six years, we have been deeply entrenched in multiple marketing operation roles for eCommerce firms, generating between $10M to $300M in annual revenue. Our journey has seen us establishing several data warehouses, incorporating CDPs and Marketing automation platforms, and introducing our concept of top-tier eCommerce reporting. We've developed strategies for first-party and zero-party data collection, as well as various CRO and personalization use-cases.

Given our extensive experience, we believe we offer a unique and valuable perspective on the recurrent challenges faced in marketing operations.

It's this belief that prompted the inception of our Substack. This platform not only serves as an efficient medium for us to share our insights but also allows our readers to be notified of our latest posts by simply subscribing.

So, what topics can you anticipate from us? At present, we've earmarked six major areas:

1. eCommerce Marketing Techstack - Selecting the right tools to truly understand your customers, amplify their lifetime value, and offer them a personalized shopping experience.

2. Data Collection & Best Practices - Which data points are essential to collect, and what are the most efficient strategies to gather them?

3. Email & SMS Use-Cases & Best Practices - Fine-tuning personalization in email and SMS campaigns, and pinpointing the essential touchpoints for automated sends.

4. CRO and Website Personalization - Spanning the spectrum from basic to advanced website personalization tactics, coupled with conversion rate optimization use-cases.

5. Analytical Use-Cases & Best Practices - Highlighting the metrics we prioritize and our strategic approach in important marketing decisions, such as product selection for campaigns and website merchandising.

6. Bloomreach Engagement Use-Cases & Best Practices - Exclusive insights and best practices related to a tool we're profoundly familiar with.

If these areas pique your interest, do consider subscribing. Stay informed with articles like our latest - "8 Essential Marketing Tool Categories for eCommerce Titans with $25M+ Annual Turnover."